A new book by Kelly Jones

A leadership book influenced by a dog.
And it might be the best one you read this year.

Baxter didn't read management books. He didn't run meetings. But fifteen years of watching him led to a quieter, kinder, more useful theory of leadership than any business school will teach you.

Unleashed Potential: Life and Business Tips from Baxter and His Best Friend by Kelly S. Jones
Available now Print · Kindle · Audio

The best leaders I've met share one trait with my dog: they pay full attention to whoever is in front of them.

From the introduction
The premise

Most leadership books shout. This one listens.

For thirty years I sat in external and internal leadership meetinegs and watched smart, ambitious people try to lead with strategy, with charisma, with frameworks. Most of it didn't stick.

Then I'd go home to Baxter — a dog with none of those tools and somehow a better read on people than half the room. He paid attention. He showed up. He trusted his instincts. And the more I noticed it, the more I realized: the leaders I actually wanted to follow were doing the same things he was.

This book is what happened when I started writing it down.

i.
For the manager who's tired of performing. You don't need another framework. You need permission to lead like yourself.
ii.
For the new leader who feels like a fraud. The best ones felt this way too. They just learned what to do with it.
iii.
For anyone who's read enough business books. This is short, honest, and ends every chapter with one thing you can actually try tomorrow.
Undercurrent Theme of Effective Leaders

On showing up before you feel ready

Baxter does not know if he's having a good day. He doesn't lie in bed running through what could go wrong. He doesn't rehearse the meeting in the shower. He gets up, stretches once, and walks to the door with the same uncomplicated belief that today, like every day, will contain at least one thing worth being awake for.

I have spent decades coaching leaders who often do the opposite. They prepare. They worry. They build elaborate readiness rituals — a third coffee, a final glance at the slides, one more rehearsal of the difficult sentence — and by the time they walk into the room they've already used up most of the energy they came to give.

"You cannot lead well from a depleted self. The work begins by showing up — not flawlessly, just fully."

The leaders that seem to thrive have learned a quieter trick. They show up before they feel ready. Not recklessly — they're prepared in the ways that matter — but they've made peace with the small gap between competence and confidence, and they no longer wait for it to close before they begin.

Portrait of Kelly Jones
Kelly Jones Author & coach · with Baxter
Meet the author

Speaker, author, coach. Plus one very good dog.

Kelly Jones is a speaker, author and seasoned Human Resources professional specializing in helping people reach their full potential and succeed beyond their wildest dreams. He emphasizes and coaches people to utilize their story telling skills, their life experiences and their observations of human nature to help others succeed, which in turn, allows them to succeed without that being the motivation.

The opportunity to have lived and worked on both coasts and the Midwest of the United States has given him a perspective that is exceedingly broad and understanding. He emphasizes empathy and servant leadership and is a Myers-Briggs ENFJ. People with the ENFJ personality type feel called to serve a greater purpose in life. Thoughtful and idealistic, ENFJs strive to have a positive impact on other people and the world around them.

Jones is an avid wine enthusiast, golfer, lover of trivia, singer and ordained minister. He counts his wife Mary and family as the most important things in his life. His faith has guided him along his long and successful marriage and career and feels like the most blessed man on earth. He and Mary are permanent residents of Tampa, FL but spend their summers in Northeast Ohio and The Catskill Mountains of New York visiting their children, grandchildren and extended families.

Baxter Hollandaise Jones, of Hudson Ohio, lived a wonderful 14 years of dog bliss. He loved to chase things and once caught a bird in the air and proudly brought it home for show and tell. He also did this with countless squirrels and other rodents. Baxter loved McDonald's burgers but would only order them with no pickle, no onions. His fries needed to be dipped in ketchup or he wouldn't eat them. He would sometimes eat veggies but only if they were dipped in ranch dressing. He passed away at home of natural causes.

Work with Kelly

Beyond the book.

If the ideas in Unleashed Potential resonate and you want to apply them to your own leadership situation, Kelly takes on a small number of coaching clients each season.

Personal

Personal Coaching

One-on-one support tailored to your goals. Built around your story, your experiences, and the leadership situation in front of you.

Career

Career Coaching

Strategic planning and support for professionals advancing their careers. Practical, specific, grounded in three decades of coaching experience.

Get the book

Available now in print, digital, & audio.

All three formats live on the Amazon listing — pick whichever fits how you read.

Buy on Amazon